Our Team

Our mission is to help people to be happy and productive at work and home.

We can help you change your life.

When you work with us we give you the tools and strategies you need to:

  • Achieve success in your career;
  • Balance your career with your personal life;
  • Develop productive relationships;
  • Master email and leverage technology; and
  • Be happy and healthy at work and home.

Use us if you:

  • Attend too many unproductive and unnecessary meetings;
  • Feel you've traded off your personal life for your professional goals;
  • Have trouble sleeping at night because of all the pressures you face each day;
  • Struggle to manage your inbox;
  • Procrastinate;
  • Struggle to develop productive relationships at work; or
  • Need help with your career.

Our programs are available as one-on-one programs, webinar programs and team based programs.  Please contact us if you'd like help with your individual, team or business goals.  We would love to help you.

Email Cholena.Orr@pacexecutive.com to organise a mutually convenient time to talk.  


Cholena Orr

Cholena Orr is without doubt one of Australia’s most in-demand workplace productivity experts.

As the Director of pac executive coaching, Cholena Orr leads a team of coaches and Human Capital specialists who consult to an impressive list of leading executives and corporate companies globally.

Cholena offers 20 years experience of building recruitment businesses both in commercial and operational environments.  Her industry experience includes Human Resources, government, banking, insurance, wealth, global organisations and SMEs.

Cholena Orr is an expert in workforce productivity. She is a regular contributor to business journals such as The CEO Magazine, GQ Magazine, Business Woman’s Media, Business Insider, Kochie’s Business Builders and Business Chicks.

Cholena was one of the founding members of the Advice Leaders Forum and has consulted to the Wealth Management Industry since the GFC.


Rod Jones 

Founding Profusion in 2004, Rod has been Chief Executive Officer of the Group for 12 years. Rod possesses extensive experience in sales, relationship and operational management, developing business and leading teams.

As an Investment Banker, Rod spent 12 years with Rothschild Australia and NM Rothschild & Sons London, working across four continents in the Derivatives, Foreign Exchange, Fixed Interest and Resource Banking teams. In 1996, Rod moved to Standard Bank in New York and helped establish its first Resource Banking team.

In 2000, Rod moved away from banking to join the start-up of Kiodex – a unique web-based technology company specialising in commodity risk management. Initially focusing on Fortune 500 companies within the USA, Rod advised clients on strategy, system requirements and upcoming IAS regulations. and as Head of Sales oversaw the development of a national sales team which took the product to market in 2001.

Returning to Australia in 2003 Rod’s subsequent focus has been leading Profusion and pac executive to build a successful Human Capital firm nationally.


Dani Dickinson


Since joining the recruitment industry in 1999 as a consultant, Dani has managed teams, established new agency divisions and markets, and owned her own company.

Dani has experience working with clients across varying industries within the not-for-profit, government and private sectors.

Dani believes that it’s the right people who are the cornerstone of every organisation, and with her industry diverse background she can appreciate the specific challenges, demands and opportunities in your business so your people can thrive.

Dani joined pac executive to offer clients and professionals the opportunity to improve their efficiency and effectiveness to meet the increasing demands of business and their personal success – allowing them to get the most out of their work day and enjoy a better quality of life.